Friday, September 20, 2013

Make a Difference

People buy the difference you or your product can bring to them.  They don’t buy your product just to have another product. 

What is the end result of knowing you or using what you produce?

Bottom line – Do you make a difference?

We may like you, even love you, but the average “Joe” will ignore you until you prove you can make a difference. 

That is the mindset for marketers to hold onto for today.




P Michael Biggs
Offering Up-Moments
One Moment at a Time