I’ve owned two drills in my lifetime. I bought them, not because I needed to own a drill. Rather, I bought them because I sometimes need holes. Drills make holes.
I work in a bank. People come to me, not because they need another banker in their life. They come because they trust me, and they like doing business with someone they like and trust. It is a trust issue, not a ‘bank’ issue.
What do you sell?
I’m in a marriage to Carolyn because I love being in relationship with her, not because I need to be married and have a marriage certificate.
It is the “WHY” of the thing that matters the most.
One Word at a Time