Friday, March 01, 2013

Ship the Thing

39 seconds

I love the way Seth Godin thinks and writes.  He is famous for the book Purple Cow, Icarus Deception and a host of other business best-sellers.

He is hitting the phrase “Make Art” a lot these days and I love it.  We make art every time we do what we do best and show it to the world. 

The critical step after we make art is this – we have to ship it.  We have to press publish, show it to the world, post the video on You-Tube or in some way get our creation from the computer or work station to the marketplace. 

Seth says this in Icarus Deception:  “Art unshipped isn't art.”

If we don’t ship it, we've just wasted some good energy and we have nothing to show for it.



P Michael Biggs
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