People buy the difference you or your product
can bring to them. They don’t buy your
product just to have another product.
What is the end result of knowing you or using
what you produce?
Bottom line – Do you make a difference?
We may like you, even love you, but the average “Joe”
will ignore you until you prove you can make a difference.
That is the mindset for marketers to hold
onto for today.
P Michael
Biggs
Offering Up-Moments
One Moment at a Time